Writing Outwardly
Text and tabs clearly display features and available experiences as the focus and start of the webpage.
Not Burying the Lead
Styles of trends is out in the open and gives user clear incentive that this is a trendy clothing shopping website.
Not Saying too Much
All the text is kept brief with only headline text unless the user clicks to show more detailed text.
Making a Strong Call to Action
The background image accompanied with the text box and button provides a clear visual call to action to users.